Field Marketing Manager

Marketing

United States

Full-time

Field Marketing Manager

Who We Are

Handle.com is a Y Combinator-backed Series A technology company dedicated to transforming how money flows within the $1.5 trillion US construction industry. With a proven product-market fit, our platform supports some of the largest names in the industry, including Fortune 500 and publicly traded companies, who rely on our SaaS solution daily. Joining our team means being a part of an innovative journey, as we continue expanding our successful product suite and pioneering new solutions.

What You Will Do

This Field Marketing Manager role is a pivotal part of our Account-Based Marketing team, focusing on the planning and execution of conferences, regional events, and Account-Based Marketing (ABM) events to drive business growth. Reporting to the Director of Account-Based Marketing, you’ll be responsible for ensuring each event aligns with Handle’s marketing and account-specific strategies.

Key Responsibilities Include:

Event Strategy and Planning:

Develop and execute an events strategy in collaboration with the Director of Account-Based Marketing, focusing on high-impact conferences, regional events and more.
Work cross-functionally with sales, product, and marketing teams to design event experiences that align with key account goals.

Event Execution and Management:

Oversee all logistics, including venue selection, vendor coordination, and on-site management, ensuring smooth execution.
Collaborate with sales teams to ensure events align with account strategies, supporting event-based relationship building.
Coordinate ABM event-related assets such as branded materials, digital content, and custom invitations.

Event Measurement and Reporting:

Track, analyze, and report on event success metrics, providing data-driven insights and recommendations for future improvements.
Define and monitor key performance indicators (KPIs) for each event, connecting outcomes to revenue and engagement goals.
Apply learnings from previous events to enhance future strategies and demonstrate the impact of events on revenue growth.

You’ll Succeed in This Role If You Are:

Experienced in field and events marketing, ideally within a B2B or technology-focused environment.
Skilled in end-to-end event planning, execution, and post-event analysis with a focus on account-based marketing.
A strong communicator with the ability to work collaboratively across teams, particularly in sales and marketing.
Detail-oriented and organized, adept at managing multiple events simultaneously.
Data-driven, with experience tracking metrics and using insights to refine strategies.

Our Perks: